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OUR STORY

Since 2015, Jos & Fine has led Kashmir's crafts sector revival, specializing in Pashmina Cashmere, Hand Knotted Carpets and Crewel. 

Our artisanal pieces grace palaces, luxury hotels, and private residences worldwide.

 

At the heart of Jos & Fine's  DNA, lies an unwavering commitment to excellence, and to preserving and celebrating the timeless craftsmanship of Kashmir.

Each rare specimen offered is handmade exclusively by either a grandmaster, a state/national award winner or a revered Shilp Guru.

A Timeline of Jos & Fine

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Kashmir

Heritage carried over Generations

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THE GENESIS

Founded by Aaditya (Adi) Kitroo, a native Kashmiri from northern India and Safia Igranaissi, a French lady, in 2015 over a drink at the Herengracht in Amsterdam, the Netherlands.

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THE INSPIRATION

Empress Josephine Bonaparte, the first fashion icon of the modern era. It is she who popularised the Kashmir Pashmina shawl

THE EXCELLENCES

Jos & Fine embodies innovation and intricacy, crafting the finest Pashmina Cashmere in 2018 at an unprecedented 12.5 microns. Her artisans revive heritage techniques, adorning hand-embroidered crewel wall hangings and intricately woven Kani shawls with over 350 Kanis per meter. She innovates with noble materials like 24K gold, infusing luxury into her hand-knotted carpets. Excellence is not just a goal but the guiding principle at Jos & Fine.

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THE DIRECTOR

Aaditya 

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