OUR STORY
Since 2015, Jos & Fine has led Kashmir's craft sector revival, specializing in Pashmina Cashmere, Hand Knotted Carpets and Crewel.
Our craft pieces grace palaces, luxury hotels, and private residences worldwide.
At the heart of Jos & Fine's DNA, lies an unwavering commitment to excellence, and to preserving and celebrating the timeless craftsmanship of Kashmir.
Each rare specimen offered is handmade exclusively by either a grandmaster, a state/national award winner or a revered Shilp Guru.
A Timeline of Jos & Fine
THE GENESIS
Founded by Aaditya (Adi) Kitroo, a native Kashmiri from northern India and Safia Igranaissi, a French lady, in 2015 over a drink at the Herengracht in Amsterdam, the Netherlands.
To revive & re-organise the oldest shawl crafting industry of the world, led the French lady moving back to France, the center-stage for global fashion and the Kashmiri gentleman back to his native Himalayan valley.
THE INSPIRATION
Joséphine de Beauharnais, the first fashion icon of the post-Renaissance era and the Empress of France, propelled the Kashmir shawl beyond India's shores to the Western world.
She amassed over 400 masterpieces in her lifetime, elevated the Kashmir shawl to unparalleled prominence among royalty and aristocracy across the Western world, from the Loire Valley in France to the Urals mountains in Russia.
In 2016, when we embarked on our journey, we named ourselves Jos-et-fine (French pronunciation: Jos-e-pheene), paying homage to the remarkable lady who deeply inspired us.
THE EXCELLENCES
Jos & Fine embodies innovation and intricacy, crafting the finest Pashmina Cashmere in 2016 at an unprecedented 12.5 microns. Her artisans revive heritage techniques, adorning hand-embroidered crewel wall hangings and intricately woven Kani shawls with over 350 Kanis per meter. She innovates with noble materials like 24K gold, infusing luxury into her hand-knotted carpets. Excellence is not just a goal but the guiding principle at Jos & Fine.
Our Philosophy
True luxury is found in the quiet perfection of uncompromising craftsmanship. At Jos & Fine, our pursuit is to preserve the rich evolution of historical textile design, weaving timeless heritage into every piece.
Aaditya Kitroo, Managing Director
We are translators of time, turning raw, noble elements into enduring works of art. From the deliberate stroke of a brush to the intricate interlacing of fine cashmere and silk, our design is a delicate dance between deep historical reverence and contemporary grace.
Aamir Shafat Wani, Creative Director
