The clattering of a loom is pure music to us and the cacophony of sounds in karkhanas (workshops) across the old city, a symphony.
Since 2015, we've added to our family, only the most talented men and women, who weave their passion into each yard.
Be it us producing some of the finest Cashmere fabrics ever recorded or reviving weaves and embroideries almost extinct, it is them, the faces behind the product that make it possible.
All our products are crafted in the vale of Kashmir in northern India.
While our woven Cashmere fabrics and their associated value additions such as embroideries take place in the capital Srinagar and its suburbs, our crewel products are crafted in the village of Chee in south Kashmir.